Course curriculum

  • 1

    Resources and Content

    • Social media content

  • 2

    1. Social Media Strategy

    • Lesson 1-1: What is a social media strategy, and what are your goals? ( 3:13 )

    • Lesson 1-2: Which social media channels are right for your business? ( 4:16 )

    • Lesson 1-3: What resources do you have available to execute your social media strategy? ( 3:08 )

    • Lesson 1-4: How do I create a brand voice and an overall theme for my social media channels? ( 3:55 )

    • Lesson 1-5: How to plan for success with social media? ( 4:02 )

    • Lesson 1-6: How to summarize a simple social media strategy? ( 1:59 )

  • 3

    2. Social Media Community

    • Lesson 2-1: What is Community Management? ( 2:35 )

    • Lesson 2-2: How do I make and use an editorial calendar? ( 4:58 )

    • Lesson 2-3: How do I learn more about my community, what they like and when should I post? ( 4:16 )

    • Lesson 2-4: When, how and why should I buy ads on social media? ( 4:00 )

    • Lesson 2-5: How do I engage my social media community? ( 5:13 )

    • Lesson 2-6: How to measure your success on social media? ( 3:01 )

  • 4

    3. Social Media Content

    • Lesson 3-1: What is social media content management? ( 2:07 )

    • Lesson 3-2: What are the different types of content and where should I post content? ( 7:32 )

    • Lesson 3-3: How to create great content, and what are the best tools to create content? ( 5:24 )

    • Lesson 3-4: How to create content that matches your editorial calendar? ( 4:36 )

  • 5

    4. Facebook Posting

    • Lesson 4-1: What kind of content engages customers? ( 6:06 )

    • Lesson 4-2: What posts work for your Facebook page? ( 4:34 )

    • Lesson 4-3: How do you properly post an outside link? ( 6:58 )

  • 6

    5. BONUS

    • What are best practices for how to use social media? ( 8:11 )

Instructor(s)

Tracy Fay

Tracy Fay is a social media marketing consultant at GoBrandSocial who has helped small start-ups to Fortune 500 companies optimize their social media strategies.