Course curriculum

  • 1

    Developing the Story

    • Lesson 1-1: Making people care. ( 2:47 )

    • Lesson 1-2: Choosing your numbers and embracing your limitations. ( 4:38 )

    • Lesson 1-3: Defining your story. ( 3:08 )

    • Lesson 1-4: Defining your audience. ( 5:11 )

    • Lesson 1-5: Discovering your resources. ( 4:35 )
  • 2

    Writing the Script

    • Lesson 2-1: Building your Script ( 5:49 )

    • Lesson 2-2: Capturing your audience. ( 4:37 )

    • Lesson 2-3: Keeping the audience’s attention. ( 6:01 )

    • Lesson 2-4: What is going to make the most impact. ( 5:16 )

    • Lesson 2-5: The call to action. ( 5:07 )
  • 3

    Planning to Produce

    • Lesson 3-1: Plan of attack – production. ( 7:23 )

    • Lesson 3-2: Produce. ( 7:54 )

    • Lesson 3-3: Syndication ( 7:27 )

    • Lesson 3-4: The residual value of your video ( 5:52 )
  • 4

    BONUS - Building Audience

    • Best YouTube practices for posting your fundraising video. ( 1:55 )

Instructor(s)

Stephanie Belsky

Stephanie Belsky is a digital marketing and content strategist with over ten years of experience, working with YouTube digital networks like BigFrame and digital platforms like College Humor.