Course curriculum

  • 1

    1. Getting Started with Branding

    • Lesson 1-1: What is branding? ( 2:29 )

    • Lesson 1-2: What is the process of branding? ( 2:42 )

    • Lesson 1-3: How to do competitive analysis? ( 3:08 )

    • Lesson 1-4: What is the creative brief? ( 2:30 )
  • 2

    2. Brand Identity & Logo Design

    • Lesson 2-1: How do I start designing a logo? ( 3:01 )

    • Lesson 2-2: What is the process of designing an identity and creating a logo? ( 3:25)

    • Lesson 2-3: What makes a logo great as a good design? ( 4:17 )

    • Lesson 2-4: How do I create brand guidelines? ( 3:22 )

    • Lesson 2-5: Should I hire someone or do it myself? ( 3:14 )
  • 3

    3. How to Apply Branding?

    • Lesson 3-1: Where can I use my branding? ( 2:08 )

    • Lesson 3-2: How to utilize branding on websites and mobile? ( 3:19 )

    • Lesson 3-3: How to use social media to amplify branding? ( 2:40 )

    • Lesson 3-4: How to keep your branding fresh? ( 2:48 )
  • 4

    4. BONUS

    • How to get great feedback on your branding design? ( 1:25 )

Instructor(s)

Matthew Manos

Matthew Manos is the founder of verynice Design Studio, and has helped build over 300 brands in every sector and industry across the globe. His studio works with a diverse clientele that range from Fortune 500 companies to small local shops, including The United Nations, NASA, MTV Networks, Edison International, Facebook, Kaiser Permanente, UNICEF, Disney Imagineering, and Human Rights Campaign.