Course curriculum

  • 1

    1. Preparing for a Successful Campaign

    • Lesson 1: The 80/20 Rule (1:08)

    • Lesson 2: Breaking down the Money (1:50)

    • Lesson 3: Bigger Team = Less Work For Everyone (1:46)
  • 2

    2. Designing a Unique Campaign to Stand Out

    • Lesson 1: Setting Goals and Stretching Goals (2:38)

    • Lesson 2: Standing out and being Different (1:58)

    • Lesson 3: Page Design (3:17)

    • Lesson 4: Providing Value for Money (3:32)

    • Lesson 5: The Perfect Pitch (1:54)

    • Lesson 6: Virality (1:06)
  • 3

    3. Effective Ways to Raise Money

    • Lesson 1: Overcoming Fear (2:50)

    • Lesson 2: Building a List (2:17)

    • Lesson 3: Who to Reach out to (3:09)

    • Lesson 4: Direct Sales (2:16)

    • Lesson 5: Raise 30 Percent of Goal Before Launching Campaign (1:36)

    • Lesson 6: During The Campaign (3:33)
  • 4

    4. Crowdfunding Action Screencast

    • Facebook Crowdfunding Strategy (6:35)

    • SMS Crowdfunding Strategy (3:44)
  • 5

    5. BONUS VIDEOS

    • Career funding (1:16)

    • Crowdfunding Websites (6:50)

    • Four Week Preplanning Schedule (3:35)

Instructor(s)

Justin Massion

Justin Massion is the Director of Crowdfunding Services at FilmBreak . He successfully helped raise over $220,000 as Marketing Director for Marc Zicree’s Space Command on Kickstarter , helping the campaign to exceed its goal of $75K to reach $221,267 with 2,965 backers in just 8 weeks. He also helped Sean Astin raise over $66,000 for his political radio show, Vox Populi and Bosse Tools to raise over $64,000 for a new line of ergonomic shovels.