Course curriculum

  • 1

    INTRODUCTION

    • Introduction ( 1:57 )
  • 2

    1. How to Develop a Commercial Concept

    • Lesson 1-1:How to Get Started with a Concept? ( 3:02 )

    • Lesson 1-2: How to Pick Your Brand for Your Spec Ad? ( 3:51 )

    • Lesson 1-3: How to Bring Your Vision to the Commercial? ( 4:03 )

    • Lesson 1-4: How to Write Your Script? ( 3:55 )
  • 3

    2. How to Produce a Commercial

    • Lesson 2-1: How to Prep Production? ( 4:09 )

    • Lesson 2-2: How to Scout Locations? ( 3:58 )

    • Lesson 2-3: How to Cast Actors? ( 3:33 )

    • Lesson 2-4: How to Assemble Your Crew? ( 3:33 )

    • Lesson 2-5: How to Rent Film Equipment? ( 3:16 )
  • 4

    3. How to Direct a Commercial

    • Lesson 3-1: How to Direct a Commercial?( 3:56 )

    • Lesson 3-2: How to Complete a Commercial? ( 8:14 )

Instructor(s)

Todd Wiseman Jr

Todd Wiseman Jr is a commercial director and producer who graduated from NYU’s Tisch Film School. He is the founder of the NY based production company Hayden 5, and the crew staffing agency, Man With a Cam. Todd's independent films have screened at festivals including Tribeca and Telluride, and he has created high profile music videos, commercials, and TV shows for a range of well known artists and brands, from Mariah Carey to McDonalds.